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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?

A) Views and Reports
B) Dimensions and Metrics
C) Views and Visitors
D) Metrics and Facets

2. Gary is managing a website for his organization and he's been using Google Analytics for seven months. Gary is now working to optimize page popularity on his site with Google Analytics. There are two approaches to optimizing page popularity. One approach is to add high quality referral sites to placement target. What is the other Google Analytics recommendation?

A) Increase the Google AdWords bids.
B) Participate in the Google Analytics Benchmarking Service.
C) Find high performing keywords to add to your campaigns.
D) Add more links within the existing URL to the pages to be optimized.

3. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

A) Visitors overview
B) Network properties
C) Map overlay
D) Visitor trending

4. Tom has created a Google AdWords ad that hasn't been performing too well. He has decided to enable the conversion optimizer for his campaign to try to improve his performance. He does have Google AdWords Conversion Tracking enabled. Based on this information, what else will Tom need to use the conversion tracking?

A) 15 conversions within the last 30 days
B) Keywords that are generating at least 1,000 impressions per day
C) Participation in the Google Content Network
D) Website Optimizer setup for his account

5. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

A) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
B) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.
C) The higher the quality score, the higher the bid for the ad position.
D) The lower the quality score, the lower the Google AdWords costs.

Solutions: