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Google Display Exam Practice Test Sample Questions:

1. Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you want to include video overlays ads, you must use cost-per-click bidding.
B) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
C) If you want to be included in Google Content Network, you must use cost-per-click bidding.
D) If you are creating a display ad, you must use cost-per-click bidding.

2. Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A) Content sites, communication sites, commerce sites, search sites
B) Search sites, commerce sites, content sites, communication sites
C) Commerce sites, content sites, communication sites, search sites
D) Communication sites, content sites, commerce sites, search sites

3. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-month bidding
B) Cost-per-acquisition bidding
C) Cost-per-thousand bidding
D) Cost-per-click bidding

4. Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?

A) It helps to ensure that ads would not appear on irrelevant searches.
B) It helps to ensure that an ad will appear along with competitors' ads.
C) It helps to ensure that an ad will appear when users search for an opposite keyword.
D) It helps to ensure that searches with similar spelling would not appear on search results.

5. Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?

A) Text ads are better than image ads to draw the users' attention.
B) Todd can use text ads to address Google Content Network members that don't accept imag e ads.
C) Todd can realize a lower cost per acquisition with text ads than with displays ads.
D) Text ads are the most versatile ad format with the widest reach across the web.

Solutions: