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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which part of the communication development process should be handled by in-house communication professionals?

A) Crisis and emergency communications
B) Strategy and project management
C) Speech writing and newsletter writing
D) Video production and web programming

2. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To understand the attitude and engagement level each audience may have with the organization during a crisis
B) To determine which stakeholders are a priority
C) To have a clear understanding of the diversity of stakeholders and risks associated with each
D) To determine the communication approach for each audience

3. Following a traditional service center funding model is an advantage for a communication team because:

A) it contributes to the bottom line by generating profits for the company.
B) the in-house clients understand the value of the communication team because they pay market rate for communication services.
C) the team is always eager to do their best work because they have a captive client base.
D) the cost is not a barrier for clients from working with their in-house communication professionals.

4. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
B) To understand how employees rate executive leadership and their immediate leader
C) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
D) To understand how employees rate their work-team relationships and work spaces

5. What is the main advantage of in-house communication resources for a company?

A) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
B) An in-house communication team is more cost-effective than relying on external resources.
C) An in-house communication team can handle large-scale projects when needed.
D) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.

Solutions: