Salesforce Certified Marketing Cloud Consultant : Marketing-Cloud-Consultant

  • Exam Code: Marketing-Cloud-Consultant
  • Exam Name: Salesforce Certified Marketing Cloud Consultant
  • Updated: Aug 09, 2026   Q&As: 161 Questions and Answers
  • Q & A: 161 Questions and Answers

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Salesforce Marketing-Cloud-Consultant Exam Reference

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Marketing-Cloud-Consultant Exam

Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.

Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
SectionWeightObjectives
Topic 1: Discovery and Architecture16%- Solution design and architecture planning
- Long-term solution maintainability and scalability
- Data and segmentation strategy design
- Requirements gathering and analysis
Topic 2: Integration20%- Marketing Cloud Connect configuration and troubleshooting
- Extension products and integration solutions
- Integration with Salesforce CRM and external systems
- Data model support for personalized messaging
Topic 3: Data Modeling and Management21%- Data import, export and transformation
- Contact configuration and identity management
- Reporting, tracking and data views
- Data extensions, attribute groups and relationships
Topic 4: Account Configuration12%- Sender authentication and deliverability management
- User roles, permissions and security settings
- Mobile Studio configuration and features
- Account hierarchy and business unit setup
Topic 5: Messaging11%- Email, SMS and push message design
- Message delivery and optimization
- Content personalization and dynamic content
- Cross-channel messaging strategy
Topic 6: Automation20%- Automation Studio activities and workflows
- Journey Builder design and implementation
- Complex automation scenarios and best practices
- Scheduling and monitoring automations

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