Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720

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Microsoft MB2-720 Exam Syllabus Topics:

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

Question 1

You are incorporating a landing page into an existing website.
How can you maintain the existing website branding?

A. On any page of the website, create a hyperlink to the landing page URL.
B. Add a page to the website and embed the HTML code of the landing page into the page.
C. On any page of the website, embed an iFrame and set the iFrame source to the landing page URL
D. Add a form to the website and configure the form to submit data to the landing page.

Question 2

A user has a Regular account with the Salesperson role.
You need to ensure that the user can access tear sheets.
What should you do?

A. Change the user type to Web Portal.
B. Change the user type to Media Buyer and assign the Media Buyer role to the user.
C. Assign the Marketing Professional role to the user.
D. Change the user type to Media Buyer and assign the Designer role to the user.

Question 3

Which two statements about Microsoft Dynamics Marketing queries are correct? Each correct answer presents a complete solution.

A. A query generates a set of contact records and adds each contact record to a static marketing list.
B. A query generates a set of contact records that you can save as a static marketing list.
C. A query generates a set of contact records and associates them with the query so they are always returned in the query record set.
D. A query generates a set of contact records that you can send email marketing messages to.

Question 4

Which user role is specifically designed to provide the access privileges necessary for users who work with campaigns and projects?

A. Designer
B. Marketing Manager/VP
C. Administrator
D. Marketing Professiona

Question 5

How many market segments can a market be segmented into?

A. a maximum of one per demographic, psychographic, and geographic characteristic
B. a maximum of one per media type
C. an unlimited number
D. a maximum of one per media outlet

Solutions: