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Facebook Certified media buying professional Sample Questions:

1. You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A) You should create a third ad set with a lookalike audience.
B) You should turn off Facebook placement from one ad set.
C) You should switch your optimization from CPM to video views.
D) You turn off Facebook placement from both ad sets.
E) You should turn off Instagram placement from both ad sets.
F) You should create two new ad sets with Instagram as the only placement.
G) You should join audiences into one ad set and run a new campaign with Instagram.

2. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A) Delete Audience #2 and run ads on Audience #1.
B) Change Audience #1 interests to something different that still appeals to apparel.
C) Merge both audiences and run the campaign only on one audience.

3. You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

A) You can't block mature content from any Facebook placement platform.
B) You should add more content categories such as gambling into the content categories blocked.
C) You should just block both mature and dating content categories from your in-stream video placement.
D) You need to change the in-stream video to Audience Network or Instant Articles.
E) You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

4. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
B) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
C) You should invest more than 50% of your budget in Los Angeles.
D) Run conversion ads to the website for the new product launch to women.

5. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a 1 day after a view and 1 day after a click attribution window.
B) You should set up a 1 day after view and 7 days after a click attribution window.
C) You should set up a 1 day after a click attribution window.
D) There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

Solutions: