[Jan-2025] Verified Microsoft Exam Dumps with MB-260 Exam Study Guide
Best Quality Microsoft MB-260 Exam Questions DumpsTests Realistic Practice Exams [2025]
Get to know about the knowledge, skills, and experience required to take the Microsoft MB-260 Certification Exam
Those who want to take the MB-260 Exam should have hands-on experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have experience with practices as privacy, compliance, consent, security, responsible AI, and data retention policy. MB-260 Dumps is the best study material to help you pass the exam. Moreover, The applicants should also have experience in processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They also need to have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.
NEW QUESTION # 30
Your company has recently implemented Microsoft Dynamics 365 Customer Insights to target customers based on household size and income. The company's Marketing team plans to create different segments for customers Irving in Canada based on household size and income.
Customer profiles are currently missing this information, and the marketing team requests this data be added to Dynamics 365 Customer Insights for as many customers as possible in Canada.
You need to ensure that as many customer profiles as possible are inched with household and income size details.
What type of enrichment should you use to bring in data to satisfy the requirement?
- A. Identity from LiveRamp
- B. SFTP custom import
- C. Demographics from Experian
- D. Location from HERE Technologies
Answer: C
NEW QUESTION # 31
You created several segments in Microsoft Dynamics 365 Customer Insights.
You need to perform a segment overlap analysis to understand what these segments have in common.
Which two actions can you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Export the analysis output for further review outside Dynamics 365 Customer Insights.
- B. View the analysis output to determine the count of members included in only one segment
- C. Save the overlapping members as a new segment.
- D. Analyze how specific values affect the overlap results
Answer: C,D
NEW QUESTION # 32
You are implementing Microsoft Dynamics 365 Customer Insights as the company's Customer Data Platform.
You set up the data sources and start the unification process.
You need to identify the primary table within the Matching conditions page.
Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Choose the table with the most complete and reliable profile data about your customers.
- B. Choose the Dynamics 365 contact table when this is available as the data source.
- C. Choose the table that has the most related tables.
- D. Choose the table that has several attributes in common with other tables.
Answer: A,D
NEW QUESTION # 33
You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.
What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, chat or text message Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-va
NEW QUESTION # 34
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?
Answer:
Explanation:
Explanation
Edit fields
Reference:
https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/
NEW QUESTION # 35
You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.
Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
Text Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/incremental-refresh-data-sou
NEW QUESTION # 36
You work for a chain of hotels, and you have created a data source catted Preference System to ingest consent data in Dynamics 365 Customer Insights in an table called Consents. The Consents table has the following attributes and data types:
You are creating a segment to email information on upcoming events to customers who live in the state of California and whose Average number of nights stayed value is greater than four.
You have already configured the first rule in the segment as follows:
Rule 1 uses and
Customer: Customer Insights.' All records
and
Customer: CustomerInsightsState is equal to California
and
Customer_Measure: Customerlnsights.Average number of nights stayed is greater than 4 You need to configure the second rule in the segment according to your customers' consent preferences. This rule will be joined to the first rule with a union operator Which attribute name or attribute value corresponds to each empty parameter? To answer, drag the appropriate attenuate name or attribute value to the correct empty parameters in the answer area. Each attribute name or attenuate value may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation:
NEW QUESTION # 37
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all.
You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview
NEW QUESTION # 38
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist.
Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 39
You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.
- A. On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.
- B. On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.
- C. You must run Merge in order to view the newly added fields on the customer profile.
- D. Validate you have access to edit the Search and index pages in audience insights.
Answer: A,D
Explanation:
Explanation
The following fields from the unified customer record should be added to index: Last Name, Full Name, Email, Cell Phone, Street Address, DOB.
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/search-filter-index
NEW QUESTION # 40
Your organization's marketing team is in the process of mapping tables and attributes in the data unification process of Dynamics 365 Customer Insights - Data. They need your help with this task.
You need to explain to the marketing team how Customer Insights - Data handles the mapping of semantic types for table attributes.
Which two statements should you convey? Each correct answer presents part of the solution.
NOTE Each correct selection is worth one point.
- A. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
- B. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the table.
- C. The Review mapped fields section shows all attributes for which a semantic type is automatically identified.
- D. The Define the data in the unmapped fields section shows attributes that are not automatically mapped to a semantic type.
Answer: A,C
NEW QUESTION # 41
You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization's Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.
Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
Text Description automatically generated with low confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-common-data-mode
NEW QUESTION # 42
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines?
Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Web service that contains your model
- B. Entity name
- C. Output data store path
- D. Output data store parameter name
Answer: B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION # 43
You are starting an implementation of Dynamics 365 Customer Insights - Data. For the initial setup, you ingest the Contact table and the Lead table from Dynamics 365 Sales and use them in unification.
You need to review the results after completing the first unification run.
Which three results will you be able to review? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Duplicate records
- B. Searchable attributes and Indexed fields
- C. Source fields
- D. Lead Conversion IDs
- E. Unified customer fields
Answer: A,C,E
NEW QUESTION # 44
Your team developed and integrated a batch inferencing pipeline to Dynamics 365 Customer Insights - Data.
This allows (or a new custom machine learning (ML) model to run and deliver new insights to the unified profiles' data.
You need to make sure the workflow runs automatically with every scheduled refresh.
What should the (earn do?
- A. The team needs to manually trigger the custom ML workflows.
- B. The team can set up scheduled refreshes that will also run the workflows automatically.
- C. The team needs to configure a Microsoft Power Automate flow to trigger a refresh.
- D. The team can configure scheduled refreshes for Dynamics 365 Customer Insights - Data from Azure Machine Learning where you developed the custom ML model.
Answer: B
NEW QUESTION # 45
You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
All customers that live in Paris, France
All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Intelligence
- B. Data entities
- C. Enrichments
- D. Profiles
- E. Measures
Answer: D,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-builder#quick-segm
NEW QUESTION # 46
The marketing team wants to invite cycling club customers to a new product launch webinar.
You need to ensure all necessary data is available to create a segment to target the appropriate customers.
What should you do?
- A. Edit the existing Azure Data Lake data source and add the SurveyResponse table.
- B. Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.
- C. Create a new Azure Data Lake data source and add the SurveyResponse table.
- D. Enable data profiling for the attributes of the QubMember table.
Answer: D
NEW QUESTION # 47
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Web service that contains your model
- B. Entity name
- C. Output data store path
- D. Output data store parameter name
Answer: B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION # 48
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.
Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organizations products in the next three months.
The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.
Solution:
1. Generate a Transactional churn prediction for the next three months.
2. On the results page, review the model results to identify the characteristics of the highest "Likelihood to churn" group.
3. Create a segment from the results page using the ChurnScore field and a Greater than operator for the lower bounds value of the group you identified.
Does this meet the goal?
- A. Yes
- B. No
Answer: A
NEW QUESTION # 49
One of the data sources being ingested into Microsoft Dynamics 365 Customer Insights is Microsoft Dataverse.
During the unification process, you need to identify the primary key to ingest tables on the Source fields page.
Which three data types can you use as a primary key attribute? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
- A. Boolean
- B. GUID
- C. String
- D. Whole Number
- E. integer
Answer: C,D,E
NEW QUESTION # 50
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.
Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Contributors will have their exports removed if their permissions are changed.
- B. Contributors will see shared connections and can manage every export that uses this specific connection.
- C. Contributors will be able to view or edit the connection after being given permission to use the connection.
- D. Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.
Answer: B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connections
NEW QUESTION # 51
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