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NEW QUESTION 54
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Remove nonessential data for marketing purposes.
- B. Normalize data and fields to prevent redundancy.
- C. Ensure all available data is included.
- D. Ensure every data source has a sendable field.
- E. Identify and assign appropriate keys to tie records together.
Answer: A,B,E
NEW QUESTION 55
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
NEW QUESTION 56
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Copy activities
- B. Deployment Manager
- C. Journey Extracts
- D. Journey Templates
Answer: B
NEW QUESTION 57
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. The option to convert a qualified Lead to a Contact.
- C. Native execution of a Server-side JavaScript activity.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 58
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Deactivate the campaign manager's license and assign it to the new user
- B. Transfer the campaign manager's permissions to a new user
- C. Disable the campaign manager's user and create a new user
- D. Delete the campaign manager's user and create a new user
Answer: C
NEW QUESTION 59
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
- A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- B. The consultant should enable deep linking in Marketing Cloud Connect configuration.
- C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- D. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
Answer: A,B
NEW QUESTION 60
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
- A. Field Level Encryption
- B. Tokenized Sending
- C. Lookup reference to Contact Object
- D. Master-detail relationship to Contacts
Answer: B
NEW QUESTION 61
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Engagement
- B. Content
- C. List Hygiene
- D. Authentication
Answer: C,D
NEW QUESTION 62
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
NEW QUESTION 63
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Data Extension with double opt-in status defined.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Microsite with Web Collect to store entrants on a data extension.
- D. Send Email Activity with a link to a subscription center.
Answer: A,B
NEW QUESTION 64
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. Dynamic Content Wizard
- B. AMPscript conditional against the Gender field
- C. AMPscriptlookupRows functions
- D. A/B Test content type
Answer: A
NEW QUESTION 65
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Create separate folders and add permissions
- B. Create a shared data extension
- C. Update data extension object level permissions
- D. Create a new business unit
Answer: B
NEW QUESTION 66
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
- A. Venue Details
- B. Event Registration
- C. Customer Data
- D. Payment Details
Answer: A,C
NEW QUESTION 67
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. No re-entry
- B. Re-entry at any time
- C. Re-entry by attribute
- D. Re-entry only after exiting
- E. Re-entry by date
Answer: A,B,D
NEW QUESTION 68
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Contact Builder > Synchronized Data Extensions
- B. Contact Builder > Data Sources
- C. Automation Studio > File Transfers
- D. Email Studio > Synchronized Data Extensions
Answer: B
NEW QUESTION 69
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