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Marketo MCE Exam Syllabus Topics:
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NEW QUESTION 37
The communication limits for your Marketo instance are as follows:
Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?
- A. Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.
- B. Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.
- C. Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.
- D. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.
Answer: D
NEW QUESTION 38
What is one difference between segmentations and smart lists?
- A. Segmentations can be used to create dynamic content while smart lists cannot.
- B. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
- C. A lead can exist in multiple segmentations but not in multiple smart lists.
- D. Smart lists can be used in smart campaigns while segmentations cannot.
Answer: A
Explanation:
Explanation
Explanation/Reference: https://gosolomon.com/mce-study-guide-targeting-personalization/
NEW QUESTION 39
Which type of score should sales look at to identify purchasing authority?
- A. Behavioral
- B. Engagement
- C. Account
- D. Demographic
Answer: D
Explanation:
Explanation/Reference: https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf
NEW QUESTION 40
What form field type can be used to capture URL parameters?
- A. Input Masking Fields
- B. Dynamic Form Fields
- C. Hidden Form Fields
- D. Anonymous Form Fields
Answer: C
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Set+a+Hidden+Form+Field+Value
NEW QUESTION 41
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)
- A. When sending a newsletter email with an email program
- B. When sending a confirmation email with a trigger smart campaign in a default program
- C. When sending an invitation email with a batch smart campaign in an event program
- D. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
- E. When setting the stream cadence in an engagement program stream that contains only email assets
Answer: C,D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Certification-Study-Group/Choosing-Program-Types-for-Email-and- Nurturing-Initiatives/gpm-p/241728
NEW QUESTION 42
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?
- A. Lead token for a Custom Field value
- B. My token for a lead's Company Name
- C. System token for the Unsubscribe Link
- D. System token for the Web View Link
Answer: C
NEW QUESTION 43
What form field type can be used to capture URL parameters?
- A. Input Masking Fields
- B. Dynamic Form Fields
- C. Hidden Form Fields
- D. Anonymous Form Fields
Answer: C
NEW QUESTION 44
On a People Performance report, how is timeframe restricted?
- A. Created Date
- B. Date of Activity
- C. Both a and c
- D. Sent Date
Answer: D
NEW QUESTION 45
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO- friendly and needs to be changed.
How can the URL of the landing page be changed?
- A. Rename URL > SEO link
- B. URL Tools > Edit URL Settings
- C. Landing Page Editor > Change URL
- D. URL Builder > SEO URL
Answer: B
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Change+the+Landing+Page+URL
NEW QUESTION 46
What is a reason to include a text version with an HTML one when sending an email?
- A. Text emails offer a better user experience than HTML.
- B. Text emails have higher delivery rates than HTML.
- C. Including a text version makes it more likely for people to click.
- D. Some email clients can only receive text emails.
Answer: C
Explanation:
Explanation/Reference: https://blog.marketo.com/2017/07/html-text-emails-better.html
NEW QUESTION 47
A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?
- A. Create a segment using Full Name
- B. Create a Smart List using the Full Name filter and the duplicate constraint
- C. Adjust the duplicate System Smart List filter value to Full Name
- D. Edit duplicate identification settings in the Admin panel
Answer: C
NEW QUESTION 48
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
- A. In the 2017 Customer Survey Program
- B. In the Reports Folder
- C. In the 2017 Customer Survey Reminder Program
- D. In the 2017 Customer Survey Reminder 2 Program
- E. In the 2017-Customer Survey Campaign Folder
- F. In the Admin Area
Answer: A,B
NEW QUESTION 49
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text ":default=there"?
- A. To avoid an error message from showing if the field First Name is empty
- B. To display "there" in the email if the field First Name is empty
- C. To populate the first name field with "there" if the field First Name is empty
- D. To avoid an error message from showing if the field Company is empty
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/ td-p/186296
NEW QUESTION 50
A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.
Which modification excludes these populations from the report?
- A. "Lead Created At" in the Setup tab
- B. Exclusionary filters in the Smart List tab
- C. "Group Leads by" in the Setup tab
- D. Custom Columns in the Smart List tab
Answer: D
NEW QUESTION 51
Given the Active Lead Model program:
From where are the tokens inherited?
- A. z_Archive folder
- B. Active Lead Scoring Model program
- C. Behavioral Scoring folder
- D. Lead Scoring folder
Answer: D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Targeting- Personalization/bc-p/243024
NEW QUESTION 52
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.
How should this update be done?
- A. Generate a private preview URL
- B. Open URL Builder in Admin
- C. Edit URL Settings
- D. Enable Personalized URLs
Answer: C
NEW QUESTION 53
Which type of email can be sent without an unsubscribe link at the bottom?
- A. A trade show invitation for past attendees
- B. A monthly newsletter for clients
- C. An autoresponder for a webinar registration
- D. An ongoing nurture for prospects
Answer: C
NEW QUESTION 54
What is the purpose of a default value in a token?
- A. To show a value if a lead's referenced field is empty
- B. To refer to the name or description of a program
- C. To create custom variables at the Campaign Folder or Program level
- D. To display values like current Date/Time
Answer: B
NEW QUESTION 55
Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)
- A. Create a smart campaign using the Fills Out Form trigger
- B. Create an email that includes the {{member.webinar URL}} token
- C. Create a smart campaign using the Send Alert flow step
- D. Change the form settings to operational
- E. Create an email that includes the {{webinar.link URL}} token
- F. Change the email settings to operational
- G. Add a new My Token to the program called {{my.webinar URL}}
Answer: A,B,F
NEW QUESTION 56
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
- A. In the 2017 Customer Survey Program
- B. In the Reports Folder
- C. In the 2017 Customer Survey Reminder Program
- D. In the 2017 Customer Survey Reminder 2 Program
- E. In the 2017-Customer Survey Campaign Folder
- F. In the Admin Area
Answer: A,B
NEW QUESTION 57
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