GCCC SCMP : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

Which of the following is a well-formed SMART communication objective?

A. Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
B. Sixty percent of employees enroll in ethical behavior training by 12 June.
C. Produce an eight-page ethics brochure and distribute it to 12,000 employees.
D. Increase staff awareness of industry code of ethics during this fiscal year.

Question 2

An effective crisis response strategy begins with:

A. communication to the organization's employees.
B. an explanation to news media outlets.
C. an acknowledgement of the impact of the crisis.
D. communication to the organization's public.

Question 3

A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A. Planning process
B. Business objective
C. Communication tactics
D. Communication strategy

Question 4

Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A. Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
B. Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
C. Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
D. Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget

Question 5

An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

A. Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
B. Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.
C. Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.
D. Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.

Solutions: