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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is NOT an example of how good storytelling enhances memory and engagement?

A) Uses complex language to sound more intellectual.
B) Engages them emotionally, moving them to action.
C) A good story = brain candy.
D) Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.

2. Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A) Inventory Turnover
B) Order Cycle Time
C) Gross Margin
D) Fill Rate

3. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 29.6
B) 15.7
C) 13.9
D) 46.8

4. What does store clustering in category management primarily involve?

A) Assigning identical product assortments to all stores regardless of location.
B) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
C) Focusing solely on increasing sales volume across all stores.
D) Organizing retail stores alphabetically to simplify inventory management.

5. Why is it important to analyze cross-purchase behavior in Category Management?

A) Helps understand how shoppers buy across categories
B) Helps understand how shoppers buy from month to month
C) Helps understand how shoppers buy across retailers
D) Helps understand how shoppers buy across channels

Solutions: