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Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201
- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
- Updated: Sep 14, 2026 Q&As: 261 Questions and Answers
- Q & A: 261 Questions and Answers
About Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201 Exam
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 10% | - Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance |
| Topic 2: Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies |
| Topic 3: Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows |
| Topic 4: Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs |
| Topic 5: Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements |
| Topic 6: Account Configuration | 16% | - Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance |
| Topic 7: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 8: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question #1
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Static List
- B. Dynamic List
- C. Test List
- D. Static or Dynamic list
Answer: A
Question #2
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. PI Enable explicit bot protecting using reCAPTCHA
- B. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- C. Disable autoresponder emails on this form
- D. Include "Not you?" link to allow visitors to reset the form
Answer: A,B,D
Question #3
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send Salesforce Engage report emails by team
- B. Configure Users > Send daily prospect activity emails by owner
- C. Configure Users > Send starred prospect activity alerts by owner
- D. Configure Users > Send daily visitor activity emails by state
Answer: D
Question #4
How many Social Posting Connectors is it possible to create
- A. You can create as many Social Posting connectors as you want
- B. Many but only one type
- C. One each type
- D. You can't use any Social Posting connector
Answer: A
Question #5
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers
- A. Capture complete demographic information about an anonymous visitor.
- B. Trigger page actions to occur when a prospect visits a certain URL.
- C. Track the prospect's click path through the website's content.
- D. Associate visitor activity to a prospect on form submission.
Answer: B,C
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