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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | Marketing-Cloud-Account-Engagement-Consultant |
| Available Languages: | English |
| Exam Duration: | 105 minutes |
| Exam Price: | 200 USD |
| Real Exam Qty: | 60-65 |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Administrator |
| Passing Score: | 67% |
| Exam Format: | Scenario-based, Multiple-choice, Multiple-select |
| Recommended Training: | Salesforce Trailhead Preparation Trailmix |
| Exam Registration: | Trailhead Academy |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 10% | - Apply email marketing best practices and deliverability standards - Manage templates, assets, and content libraries - Design compliant and effective email campaigns |
| Topic 2: Automating Business Processes | 17% | - Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic - Configure segmentation, dynamic content, and personalization |
| Topic 3: Lead Management | 14% | - Develop lead scoring and grading models - Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes |
| Topic 4: Personalizing the Prospect Experience | 8% | - Ensure consent and data privacy compliance - Create personalized experiences across channels - Use dynamic content and custom assets |
| Topic 5: Reporting, Metrics and Analytics | 11% | - Use B2B Marketing Analytics and Engagement History - Design and configure reports and dashboards - Interpret campaign performance and engagement metrics |
| Topic 6: Evaluation and Strategy | 17% | - Analyze customer requirements and business objectives - Assess existing systems and integration points - Recommend solution architecture and implementation roadmap |
| Topic 7: Sales Emails and Alerts | 3% | - Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications |
| Topic 8: Account Configuration | 20% | - Manage business units, user roles, and permissions - Set up Salesforce Connector and data synchronization - Configure account settings, security, and governance - Implement data management and compliance policies |
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
Correct Answer: D 🗳️
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
Correct Answer: D 🗳️
LenoxSoft ' s Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a " send email " action in a nurture program.
What would explain this experience?
Correct Answer: C 🗳️
What is true about the Salesforce connector [Choose two answers]
Correct Answer: A,B 🗳️
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]
Correct Answer: A 🗳️
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