DMI CDMP8_PtBR : Curso de Marketing Digital Internacional

  • Exam Code: CDMP8_PtBR
  • Exam Name: Curso de Marketing Digital Internacional
  • Updated: Sep 13, 2026   Q&As: 0 Questions and Answers

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DMI CDMP8_PtBR Exam Syllabus Topics:
SectionObjectives
Topic 1: Digital Marketing in the Era of AI- Digital Marketing Fundamentals
  • 1. Market Research
  • 2. Customer Journey
  • 3. Marketing Principles
  • 4. AI in Digital Marketing
Topic 2: Paid Search and Display Advertising- Google Ads and PPC
  • 1. Display Advertising
  • 2. Campaign Optimization
  • 3. Video Advertising
  • 4. Search Advertising
Topic 3: Email Marketing- Email Campaign Management
  • 1. Email Design
  • 2. Performance Analysis
  • 3. Segmentation
  • 4. Automation
Topic 4: Analytics with Google Analytics 4- Measurement and Insights
  • 1. Campaign Tracking
  • 2. Data Analysis
  • 3. Reporting and Dashboards
  • 4. GA4 Configuration
Topic 5: Website Optimization- Website Performance
  • 1. Website Analytics
  • 2. E-commerce Fundamentals
  • 3. Conversion Optimization
  • 4. User Experience
Topic 6: Content Marketing- Content Strategy
  • 1. Content Distribution
  • 2. Performance Measurement
  • 3. Content Planning
  • 4. Content Creation
Topic 7: Digital Marketing Strategy- Strategic Planning
  • 1. Performance Optimization
  • 2. Channel Integration
  • 3. Budget Planning
  • 4. Business Objectives
Topic 8: Search Engine Optimization- SEO Fundamentals
  • 1. SEO Measurement and Reporting
  • 2. Technical SEO
  • 3. On-Page SEO
  • 4. Keyword Research
Topic 9: Social Media Marketing- Social Platforms and Campaigns
  • 1. Paid Social Advertising
  • 2. Audience Development
  • 3. Organic Social Media
  • 4. Social Commerce
Topic 10: Professional Skills for Digital Marketers- Business and Project Skills
  • 1. Project Management
  • 2. Problem Solving
  • 3. Communication Skills
  • 4. Time Management

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