Salesforce B2C-Solution-Architect : Salesforce Certified B2C Solution Architect

A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of the lack of systems there is no ability to track how successful agents are. In addition, their ordering system cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.
What are two reasons a connected B2C Solution can add value to the company?
Choose 2 answers

• A. Allows agents to more easily access customer data to better support customers when they call in
• B. Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials
• C. Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku
• D. Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents

An organization operating more than 20 beauty, personal care, and health brands wants to move from its on- premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent- based marketing campaigns.
Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?

• A. When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.
• B. Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.
• C. When multiple brands are operated in a single org, the native relationship between Business, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.
• D. A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.

A holding company owns and operates a large number of brands internationally. They are interested in migrating to a Salesforce multi-cloud solution to optimize IT spending across the brands. The brands would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement.
Given that the company has operations and customers in multiple countries around the world, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security7 Choose 2 answers

• A. Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.
• B. When implementing an B2C Commerce storefront, consider providing shoppers a mechanism to download their data.
• C. Consider implementing Customer Data Platform (CDP) to ensure compliance with data protection laws.
• D. Consider implementing enhanced transaction security to apply appropriate actions to monitor and control Service Cloud user activity.

Refer to the image below:

A brand is planning to re-platform their existing website onto B2C Commerce. As part of the re-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity.
After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?

• A. Salesforce Marketing Cloud
• B. Salesforce Core Platform/Identity
• C. Salesforce B2C Commerce
• D. Salesforce CDP

A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront.
Which two actions should a Solution Architect take to ensure agents can use the 'Order on Behalf of' functionality?
Choose 2 answers

• A. Configure agents to use SSO between B2C Commerce and Service Cloud.
• B. Apply the "Order on Behalf of permission set to Service Cloud users.
• C. Verify that agents have a user record in Service Cloud and an account created in B2C Commerce.
• D. Verify that the permissions for the B2C Commerce account support 'Order on Behalf of'.