Salesforce AP-215 : Marketing Cloud Intelligence Accredited Professional

  • Exam Code: AP-215
  • Exam Name: Marketing Cloud Intelligence Accredited Professional
  • Updated: Aug 08, 2026   Q&As: 64 Questions and Answers

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Salesforce AP-215 Exam Syllabus Topics:
SectionObjectives
Marketing Intelligence Platform Fundamentals- Administration and Security
  • 1. Workspace and account settings
  • 2. User management and permissions
- Platform Overview
  • 1. Key features and capabilities
  • 2. Marketing Cloud Intelligence (formerly Datorama) overview
Data Visualization and Dashboards- Filters and Drill-Downs
  • 1. Drill-down configuration
  • 2. Global and local filters
- Dashboard Design
  • 1. Building dashboards
  • 2. KPI widgets and chart types
- Calculated Measurements
  • 1. Formulas and functions
  • 2. Creating custom calculations
Reports and Activation- Data Export
  • 1. Exporting data and insights
  • 2. Integration with external tools
- Report Types
  • 1. Report scheduling
  • 2. Standard and custom reports
Data Integration and Configuration- Data Ingestion
  • 1. File upload and API data sources
  • 2. Scheduling and refresh settings
- Data Mapping
  • 1. Data model configuration
  • 2. Mapping fields from source files
- Data Stream Types
  • 1. Understanding different data stream types
  • 2. Configuring data source properties
Data Harmonization and Data Model- Data Classification
  • 1. Hierarchy management
  • 2. Attribute classification
- Parent-Child Data Streams
  • 1. Linking data streams
  • 2. Data Update Permissions
  • 3. Override Media Buy Hierarchies
- Dimensions and Measures
  • 1. Calculated measurements
  • 2. Creating and managing dimensions
  • 3. Creating and managing measures (KPIs)
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Your client is interested in ingested the below file to a new generic data stream type:

The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?

A) An attribute of 'Meeting Code'
B) A custom metric and set aggregation to SUM
C) A separate entity key
D) A custom metric and set aggregation to AUTO


2. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?

A) There is no difference, all permissions will have a similar effect given the scenario.
B) Update Attributes
C) Inherit Attributes and Hierarchies
D) Update Attributes and Hierarchies


3. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

A) The above Patterns setup will not work for this use case.
B) The solution will work - the client will be able to view Exam Topic with Email Sends.
C) The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
D) Only if 5 different Patterns are created, from 5 different fields - the solution will work.


4. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A) 1
B) 2
C) 0
D) 3


5. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) The data is stored at the workspace level.
B) Pacing - daily rows are being created for every lead and opportunity keys
C) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
D) No mappable measurements - all measurements are calculated


Solutions:

Question # 1
Answer: A
Question # 2
Answer: D
Question # 3
Answer: C
Question # 4
Answer: C
Question # 5
Answer: B,D

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