Adobe AD0-E608 : Adobe Customer Journey Analytics Business Practitioner Professional

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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

Which components should be used when creating calculated metrics in Adobe CJA?
(Select two.)
Response:

A. Metrics
B. Event Types
C. Dimensions
D. Data Processing Rules

Question 2

Which Adobe CJA features support project-level report sharing?
(Select two.)
Response:

A. Report Sharing Settings
B. Folder Management
C. Campaign Priority Manager
D. Profile Sync Module

Question 3

Which component should be used to show customer engagement across different marketing channels?
Response:

A. Flow Visualization
B. Data View Manager
C. Segment Overlap Report
D. Engagement Tracker

Question 4

Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A. Assign Temporary Report Access
B. Use Report Export Templates
C. Create Custom Data Views
D. Apply Data Privacy Rules

Question 5

You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A. Email 3 had the greatest average attributed order value per email click.
B. Email 2 generated the highest click-to-order ratio.
C. Email 5 is attributed $38.4 million in order value during the attribution window.
D. Email 4 was the last email clicked before orders totalling $54.3 million.

Solutions: