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| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Responsys Marketing Platform 2022 Implementation Professional |
| Exam Number: | 1Z0-1032-22 |
| Exam Format: | Multiple Choice |
| Real Exam Qty: | 60-75 |
| Exam Price: | USD 245 |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | Oracle Cloud release-based certification; validity subject to Oracle certification policy |
| Passing Score: | 65% |
| Related Certifications: | Oracle Responsys Marketing Platform Implementation Professional Oracle CX Marketing Cloud Certifications |
| Available Languages: | English |
| Sample Questions: | ![]() |
| Exam Way: | Available through Pearson VUE test centers and Oracle online proctored testing. |
| Pre Condition: | No mandatory prerequisite exam. Oracle recommends hands-on experience implementing Oracle Responsys Marketing Platform solutions and familiarity with Oracle CX Marketing products. |
| Official Syllabus URL: | https://education.oracle.com/ |
| Section | Objectives |
|---|---|
| Topic 1: Program and Automation Management | - Program Configuration
|
| Topic 2: Campaign Management | - Campaign Design and Execution
|
| Topic 3: Data Management | - Profile Lists and Data Sources
|
| Topic 4: Mobile, SMS, and Cross-Channel Marketing | - Channel Configuration
|
| Topic 5: Reporting and Analytics | - Performance Measurement
|
| Topic 6: Integration and Platform Administration | - External System Integration
|
| Topic 7: Account and User Management | - Responsys Account Configuration
|
| Topic 8: Email and Message Design | - Content and Personalization
|
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
Correct Answer: A š³ļø
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
Correct Answer: B š³ļø
In RPL, how do you reference a value in a data source?
Correct Answer: C š³ļø
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
Correct Answer: D š³ļø
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
Correct Answer: B š³ļø
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