Oracle 1z0-1032-22 : Oracle Responsys Marketing Platform 2022 Implementation Professional

  • Exam Code: 1z0-1032-22
  • Exam Name: Oracle Responsys Marketing Platform 2022 Implementation Professional
  • Updated: Oct 13, 2026   Q&As: 72 Questions and Answers

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Oracle 1z0-1032-22 Exam Overview:
Certification Vendor:Oracle
Exam Name:Oracle Responsys Marketing Platform 2022 Implementation Professional
Exam Number:1Z0-1032-22
Exam Format:Multiple Choice
Real Exam Qty:60-75
Exam Price:USD 245
Exam Duration:90 minutes
Certificate Validity Period:Oracle Cloud release-based certification; validity subject to Oracle certification policy
Passing Score:65%
Related Certifications:Oracle Responsys Marketing Platform Implementation Professional
Oracle CX Marketing Cloud Certifications
Available Languages:English
Sample Questions:Free Download 1z0-1032-22 Exam PDF Torrent
Exam Way:Available through Pearson VUE test centers and Oracle online proctored testing.
Pre Condition:No mandatory prerequisite exam. Oracle recommends hands-on experience implementing Oracle Responsys Marketing Platform solutions and familiarity with Oracle CX Marketing products.
Official Syllabus URL:https://education.oracle.com/
Oracle 1z0-1032-22 Exam Syllabus Topics:
SectionObjectives
Topic 1: Program and Automation Management- Program Configuration
  • 1. Design automated marketing programs
  • 2. Manage program orchestration workflows
  • 3. Configure events, filters, and decision points
Topic 2: Campaign Management- Campaign Design and Execution
  • 1. Manage audience segmentation
  • 2. Create and manage email campaigns
  • 3. Configure cross-channel campaigns
  • 4. Schedule and deploy campaigns
Topic 3: Data Management- Profile Lists and Data Sources
  • 1. Data merge and matching strategies
  • 2. Import and export customer data
  • 3. Manage data quality and validation
  • 4. Configure profile lists and supplemental tables
Topic 4: Mobile, SMS, and Cross-Channel Marketing- Channel Configuration
  • 1. Configure SMS campaigns
  • 2. Coordinate cross-channel customer journeys
  • 3. Manage mobile app messaging
Topic 5: Reporting and Analytics- Performance Measurement
  • 1. Monitor deliverability and engagement
  • 2. Analyze campaign performance metrics
  • 3. Configure reports and dashboards
Topic 6: Integration and Platform Administration- External System Integration
  • 1. Manage data synchronization processes
  • 2. Configure APIs and integration frameworks
  • 3. Troubleshoot platform integration issues
Topic 7: Account and User Management- Responsys Account Configuration
  • 1. Manage organizational structure
  • 2. Manage account settings and permissions
  • 3. Configure user roles and access controls
Topic 8: Email and Message Design- Content and Personalization
  • 1. Implement dynamic content and personalization
  • 2. Manage message rendering and testing
  • 3. Configure email templates

1z0-1032-22 Exam Facts for Careful Buyers

The official Oracle Responsys Marketing Platform 2022 Implementation Professional outline assigns its weights like this:
  • Reporting and Analytics ()
  • Program and Automation Management ()
  • Campaign Management ()
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No mandatory prerequisite exam. Oracle recommends hands-on experience implementing Oracle Responsys Marketing Platform solutions and familiarity with Oracle CX Marketing products.
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Oracle Responsys Marketing Platform 2022 Implementation Professional Sample Questions:
Question #1

Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

  • A. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
  • B. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
  • C. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
  • D. It is not possible to store an Entry Tracking variable in a PET table.
Reveal Solution  Discussion  0

Correct Answer: A  šŸ—³ļø

Question #2

You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

  • A. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
  • B. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
  • C. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
  • D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
Reveal Solution  Discussion  0

Correct Answer: B  šŸ—³ļø

Question #3

In RPL, how do you reference a value in a data source?

  • A. project_name.field_name
  • B. data_source.field_name
  • C. fieldname
  • D. data_source_alias.filed_name_alias
Reveal Solution  Discussion  0

Correct Answer: C  šŸ—³ļø

Question #4

After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

  • A. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
  • B. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
  • C. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
  • D. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
Reveal Solution  Discussion  0

Correct Answer: D  šŸ—³ļø

Question #5

Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

  • A. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
  • B. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
  • C. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
  • D. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
Reveal Solution  Discussion  0

Correct Answer: B  šŸ—³ļø

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