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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?

A) Single Send Journey
B) Transactional Send Journey
C) Multi-Step Journey

2. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Engagement Split
B) Wait Until Event
C) Behavioral Trigger

3. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTOupdate the IP configured for these sends?

A) Delivery Profile
B) From Address Management
C) Sender Profile

4. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?

A) Contact Builder
B) Journey Butter
C) Automation Studio

5. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Journey Builder - Journey History
B) Reports - Journey Engagement
C) Datorama Reports - Journey Performance

Solutions: